Permission To Quit A Social Platform Julie Mathews Virtual Assistant July 22, 2026Issue No: 9 If you have been feeling guilty about not posting on every platform, I am giving you permission to let one go, maybe even two. I get it, and here is what I'm learning. There are a couple platforms I really don't care for. However, when researching my target markets, I found that they use those two platforms quite regularly. Chomping at the bit, I activated accounts. Ooops. I have three platforms that...
26 days ago • 1 min read
Your Ingredient List Might Be In The Wrong Order Julie Mathews Virtual Assistant July 11, 2026Issue No: 8 It's Easy To Get Tripped Up Quick question. I’ll gear this towards human food since it’s more relatable than talking pet food, however, this applies to any food consumed by people or animals. Here’s your question: If your jam recipe calls for 2 cups of sugar and 1 pound of strawberries, which ingredient goes first on your label? If you said sugar because it comes first in your recipe, you...
about 1 month ago • 2 min read
The Pet-care Pros Vaccine Record That Saves You During a Check-In Rush Julie Mathews Virtual Assistant June 30, 2026Issue No: 7 Picture a Friday afternoon before a holiday weekend. Five families are checking in their dogs at once to be groomed, boarded or pet-sat, and one of them cannot find proof their dog's vaccines are current. You can't count on the pet wearing tags, and if they are, they could be outdated or unreadable. Now the line is being held up. You've got anxious and excited dogs,...
about 1 month ago • 1 min read
From AI Skeptic to AI Savvy: My Journey Julie Mathews Virtual Assistant June 30, 2026Issue No: 7 My AI Confession: From Fear to Fascination Quick confession: Just a few years ago, I was an AI nay-sayer. I really was. Life threw a curveball, and I found myself working part-time online as a safety checker for chatbots. And honestly? It scared me. I saw the dangers, the glitches, and the potential for misuse. My internal mantra was, "I will never trust AI. It's dangerous." But here's the thing...
about 2 months ago • 1 min read
Taming The Tab Monster June 9, 2026 Julie Mathews Virtual Assistant Jun 9, 2026 Issue No. 6 Have you ever looked at someone’s computer screen, or, let’s be honest, your own, and felt a wave of pure administrative panic? I’m talking about the dreaded “Tab Monster.” You know exactly what I mean: a browser window packed with so many open tabs that they shrink down into tiny, unreadable pinheads. At that point, finding the receipt or draft you opened ten minutes ago becomes a high-stakes game of...
2 months ago • 2 min read
The Administrative Trifecta: Your Business Heartbeat May 26, 2026 Julie MathewsVirtual AssistantMay 27, 2026Issue No. 5 Quick confession: I once had 14,000 unread emails with a previous business. Not a typo. So when I say I get it, I really, truly get it. If your inbox, calendar, and files feel like they’re running you instead of the other way around, stick with me. This week we’re talking about the three things that keep a business ticking, and what happens when they don’t. All the best, The...
3 months ago • 3 min read
The “App for That” Trap: Managing Platform Fatigue Julie Mathews Virtual Assistant May 13, 2026Issue No: 4 I’ve been deep in the books lately, taking classes and expanding my skillset to better serve you. But I have a confession: I’m currently battling a case of Platform Fatigue. My eyes are puffy, and I’m experiencing brain voids more than usual. In my quest to find the best solutions, I’ve familiarizing myself with a dozen different “free plans” for everything from project management to...
3 months ago • 2 min read
Better Google Workspace Drive Organization Starts Here Julie Mathews Virtual Assistant Apr 29, 2026Issue No: 3 We all have that digital “junk drawer”, for me it was my Drive.. A Drive full of “stuff” that feels safe until you actually need to find something. The stress of hunting through scattered drafts and old versions is real. Let’s take a dive into Google Workspace drive labels and why you may want to start using them. All the best, Think of them as digital sticky notes with...
4 months ago • 1 min read
Food Truck and Cottage Food Producers: Is A Virtual Assistant Your Secret Ingredient? Julie Mathews Virtual Assistant Apr 22, 2026Issue No: 2 Spring has sprung, and cottage food producers and food trucks are springing to life in preparation for the upcoming farmers market and festival season. It’s no secret that sales for these businesses spike significantly during the summer months. Food truck owners typically report earning 25%–30% of their annual revenue during this peak with some seeing...
4 months ago • 2 min read
