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I'm a Virtual Assistant. I work with pet-care pros, small food producers and entrepreneurs by helping them streamline their admin processes to save them time and money.
Julie Mathews Virtual AssistantAug 17, 2026Issue No: 11 A Sitter For Your Business? Absolutely! You have your pet, house and sometimes child sitters lined up. But what about your business, your bread and butter? As a small business owner or solopreneur, how much time have you spent checking your email and socials on your phone while you are supposed to be spending quality time with your family? I would almost bet, even though you have automations and AI handling things, your still checking....
Permission To Quit A Social Platform Julie Mathews Virtual Assistant July 22, 2026Issue No: 9 If you have been feeling guilty about not posting on every platform, I am giving you permission to let one go, maybe even two. I get it, and here is what I'm learning. There are a couple platforms I really don't care for. However, when researching my target markets, I found that they use those two platforms quite regularly. Chomping at the bit, I activated accounts. Ooops. I have three platforms that...
Your Ingredient List Might Be In The Wrong Order Julie Mathews Virtual Assistant July 11, 2026Issue No: 8 It's Easy To Get Tripped Up Quick question. I’ll gear this towards human food since it’s more relatable than talking pet food, however, this applies to any food consumed by people or animals. Here’s your question: If your jam recipe calls for 2 cups of sugar and 1 pound of strawberries, which ingredient goes first on your label? If you said sugar because it comes first in your recipe, you...