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I'm a Virtual Assistant. I work with pet-care pros, small food producers and entrepreneurs by helping them streamline their admin processes to save them time and money.
Permission To Quit A Social Platform Julie Mathews Virtual Assistant July 22, 2026Issue No: 9 If you have been feeling guilty about not posting on every platform, I am giving you permission to let one go, maybe even two. I get it, and here is what I'm learning. There are a couple platforms I really don't care for. However, when researching my target markets, I found that they use those two platforms quite regularly. Chomping at the bit, I activated accounts. Ooops. I have three platforms that...
Your Ingredient List Might Be In The Wrong Order Julie Mathews Virtual Assistant July 11, 2026Issue No: 8 It's Easy To Get Tripped Up Quick question. I’ll gear this towards human food since it’s more relatable than talking pet food, however, this applies to any food consumed by people or animals. Here’s your question: If your jam recipe calls for 2 cups of sugar and 1 pound of strawberries, which ingredient goes first on your label? If you said sugar because it comes first in your recipe, you...
The Pet-care Pros Vaccine Record That Saves You During a Check-In Rush Julie Mathews Virtual Assistant June 30, 2026Issue No: 7 Picture a Friday afternoon before a holiday weekend. Five families are checking in their dogs at once to be groomed, boarded or pet-sat, and one of them cannot find proof their dog's vaccines are current. You can't count on the pet wearing tags, and if they are, they could be outdated or unreadable. Now the line is being held up. You've got anxious and excited dogs,...