Permission To Quit A Social Platform

Julie Mathews
Virtual Assistant

July 22, 2026
Issue No: 9

If you have been feeling guilty about not posting on every platform, I am giving you permission to let one go, maybe even two. I get it, and here is what I'm learning.

There are a couple platforms I really don't care for. However, when researching my target markets, I found that they use those two platforms quite regularly. Chomping at the bit, I activated accounts. Ooops.

I have three platforms that are doing pretty good and growing a bit, because I was just starting to get consistent. But, what's with these other two where my target market is?

Making the actual posts was a lot of fun. They also took a lot of time. I let it interfere with my consistency on the other three platforms. I do use AI for some of the components I really suck at, but for the most part I still do most of it manually.

So I asked myself, is this what I really need to be spending my time on?

Then I asked the home hitting question. My target market is posting a lot on these two platforms showcasing their work. Is this a platform they are looking for business administrative solutions?

My answer to both questions is, probably not, at least for now. Especially after looking at the metrics. Things are always changing so that could definitely be a go for the future, but not at this stage.

I was advised that one of those platforms probably would not do well for me but I pulled the trigger anyways. Lesson learned!

You do not need to be on Instagram, TikTok, Facebook, and Pinterest all at once. Pick one or two or three platforms where your customers actually hang out, and put your energy there.

Consistency on two platforms beats scattered effort across five. And here is the part that saves the most time. One newsletter or blog post can become a week of social content. Write it once, then pull out a tip, a quote, and a relatable moment for three different posts. Same idea, three outfits.

That's what I've been doing and it really helps in staying consistent and fixing the big question mark in your head of what to post.

Enjoy this newsletter?

Julie Mathews, Virtual Assistant, http://calmoverchaosvirtualoffice.com​